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Unformatted text preview: (booking mediums, number of outlets across the island). From the positioning map, Golden Village is considered the ideal choice of cinema one would choose in terms of the brand and the service offered by having the most number of outlets available and the comfort and ambience level of the cinemas. As compared to Golden Village, Cathay would be the next best alternative by having equally strong brand preference however falling short in terms of convenience despite having relatively good seats. One reason would be because of the limited outlets available for patrons to choose from....
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This note was uploaded on 11/04/2011 for the course MKTG 20009 taught by Professor - during the Three '11 term at University of Melbourne.
- Three '11