GM ANSOFF - bringing many different food stalls in one place wouldn’t be considered as a new concept In addition having already entered the

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MARKET DEVELOPMENT A company like Food Republic, looking into entering the Indonesia market is indeed an evident of market development. Food Republic is already active in several Asian markets like Malaysia, China and Hong Kong etc. Therefore, wanting to expand its operation into Indonesia meant that FR is looking at targeting a new market with the same ideology of product offerings. Since there is already a lot of food courts available in the market, so the idea of
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Unformatted text preview: bringing many different food stalls in one place wouldn’t be considered as a new concept. In addition, having already entered the Malaysian market, which is similar to the Indonesian market in terms of the halal certification of food, wouldn’t pose as a big problem for Food Republic. In conclusion, Food Republic will enter a new market, the Indonesian market with its already existing products....
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This note was uploaded on 11/04/2011 for the course MKTG 20008 taught by Professor - during the Three '11 term at University of Melbourne.

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