Consumer -...

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Changing consumer needs and an increasingly diverse population are driving cosmetics innovation,  according to a discussion at this year’s in-cosmetics show in Paris “The  cosmetics  industry thrives on the capacity to innovate,”  said panel moderator Beertil Heerink, director general  of the European cosmetics association Colipa. Although each panelist defined  innovation  differently, the importance of considering the varied needs of a global  population when creating products was unanimously agreed. “In order to innovate, we need to redefine ‘what is beauty,’”  said Elisabeth Azoulay, director of publishing house,  Editions Babylone. “Beauty used to mean Western culture, but if you continue to think this way you cannot think of innovation as you   do not consider diversity,”  she explained. Patricia Pineau, director of research communication at L’Oreal Group echoed this point, saying:  “One of the  challenges within the industry is the diversity of the beauty population, as we are now addressing a wide   population. We need to observe the consumer and come up with a product,”  she said. Observing the consumer noting that individual populations use products in diverse ways and describing innovation as 
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Consumer -...

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