Technology+Changes%2C+Human+Nature+Doesn_t

Technology+Changes%2C+Human+Nature+Doesn_t - Technology...

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Technology Changes, Human Nature Doesn't "The technology may change, but human nature remains the same!" In this wonderful Internet Age, we are all struggling, and succeeding to different degrees, to keep up with the technology. It's a never-ending battle. Web Technology! When it's good, it's often poorly executed, and when it's bad- it's fatal. Frankly, much of the time, the technology gets in the way of the sales and communication process. Unfortunately, it seems that many people responsible for website design understand the technology available and what they want, more than they understand their fellow man- their potential customers, and what THEY want. Whoever got the idea to ask for your name and email addresses before you can enter a site? Try that outside the front door of the local McDonalds! Whoever got the idea for fancy Flash presentations that take 3 minutes of your time to show off how good the graphics designer was? Try telling people that they have to watch a video presentation before they can enter Wal Mart! Why can't more than half of Web shoppers find the product they want on a site? Would that be acceptable at the local sports store, or in a mail-order catalog? Why do more than half of Web shoppers abandon their purchase after they've selected goods and placed them in their shopping trolley? Wouldn't that send your local supermarket broke? This is truly a fascinating time to be a Marketer, and to watch what is being done in the name of Marketing. Look at any successful business in the 'dirt world', and you'll find that it is being rewarded for responding to the needs of its customers, and making more than enough profit to pay its bills. Then look at what has passed for popular success on the Web, and you find that it
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Technology+Changes%2C+Human+Nature+Doesn_t - Technology...

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