BSBMKG609ACTIVITY.docx - Activity 1 Estimated Time Objective 20 Minutes To provide you with an opportunity to evaluate marketing opportunity options

BSBMKG609ACTIVITY.docx - Activity 1 Estimated Time...

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Activity 1Estimated Time20 MinutesObjectiveTo provide you with an opportunity to evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in theselection process.ActivityWhat are your main organisational objectives? Give an example of a marketing opportunity related to your organisation. 4. Reviews and Ratings.How can you evaluate the risks and returns of a marketing option e.g. product design and packaging or distribution?
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Activity 2 Estimated Time 20 Minutes Objective To provide you with an opportunity to develop marketing strategies that address strengths and opportunities within the organisation's projected capabilities and resources. Activity What is a marketing strategy? A marketing strategy refers to a business' general strategy for arriving at planned purchasers and transforming them into clients of the items or administrations the business gives. What elements are most important for success (rate them on a scale of one to ten – one being least important and five being the most)? Product range Costs Customer service Distribution speed Product performance Activity 3 Estimated Time 15 Minutes Objective To provide you with an opportunity to develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives. Activity What resources do you have? Budget allocations Human resources The service The work environment Partnership with other organisation. Give an example of a strategy that you could use to increase one of the above resources. Customer satisfaction is important to increase the sales, so we need to hire the experience staff who can deal with the customers.
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Activity 4 Estimate d Time 15 Minutes Objective To provide you with an opportunity to develop feasible marketing strategies and communicate reasons that justifies their selection. Activity Draw a diagram that breaks down the process of developing a marketing strategy. What should you think about when justifying the selection of a strategy? It is essential to choose the best procedures to accomplish your destinations. You should consider time and spending limitations, your rivals and your potential clients as a major aspect of this. n t r o d u c e a n e w p r o d u c t O b j e c ti v e S t r a t e g y D e t a i l T i m e s c a l e s A d v e r ti s i n g m e t h o d s
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Activity 5 Estimated Time 15 Minutes Objective To provide you with an opportunity to ensure strategies align with organisation's strategic direction.
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