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Activity 1Estimated Time20 MinutesObjectiveTo provide you with an opportunity to evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in theselection process.ActivityWhat are your main organisational objectives?Give an example of a marketing opportunity related to your organisation.4. Reviews and Ratings.How can you evaluate the risks and returns of a marketing option e.g. product design and packaging or distribution?
Activity 2Estimated Time20 MinutesObjectiveTo provide you with an opportunity to develop marketing strategies that addressstrengths and opportunities within the organisation's projected capabilities and resources.ActivityWhat is a marketing strategy?A marketing strategy refers to a business' general strategy for arriving at planned purchasers and transforming them into clients of the items or administrations the business gives.What elements are most important for success (rate them on a scale of one to ten – one being least important and five being the most)?Product rangeCostsCustomer serviceDistribution speedProduct performanceActivity 3Estimated Time15 MinutesObjectiveTo provide you with an opportunity to develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives.ActivityWhat resources do you have?Budget allocationsHuman resourcesThe service The work environmentPartnership with other organisation.Give an example of a strategy that you could use to increase one of the above resources.Customer satisfaction is important to increase the sales, so we need to hire the experience staff who can deal with the customers.
Activity 4Estimated Time15 MinutesObjectiveTo provide you with an opportunity to develop feasible marketing strategies and communicate reasons that justifies their selection.ActivityDraw a diagram that breaks down the process of developing a marketing strategy.What should you think about when justifying the selection of a strategy?It is essential to choose the best procedures to accomplish your destinations. Youshould consider time and spending limitations, your rivals and your potential clients as a major aspect of this.ntroduceanewproductObjectiveStrategyDetailTimescalesAdvertisingmethods
Activity 5Estimated Time15 MinutesObjectiveTo provide you with an opportunity to ensure strategies align with organisation'sstrategic direction.