5 - worth of your product. The objective of communication...

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Presentation topic for mgt The Objectives of Communication The single most important observation is that the objective of communication is not the transimission but the reception. The whole preparation, presentation and content of a speech must therefore be geared not to the speaker but to the audience. The presentation of a perfect project plan is a failure if the audience do not understand or are not persuaded of its merits. A customers' tour is a waste of time if they leave without realising the full
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Unformatted text preview: worth of your product. The objective of communication is to make your message understood and remembered. The main problem with this objective is, of course, the people to whom you are talking. The average human being has a very short attention span and a million other things to think about. Your job in the presentation is to reach through this mental fog and to hold the attention long enough to make your point....
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