Unformatted text preview: worth of your product. The objective of communication is to make your message understood and remembered. The main problem with this objective is, of course, the people to whom you are talking. The average human being has a very short attention span and a million other things to think about. Your job in the presentation is to reach through this mental fog and to hold the attention long enough to make your point....
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This document was uploaded on 11/03/2011 for the course MGT 101 at Texas State.
- Fall '10