31 - message more memorable This means using metaphors or...

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Presentation topic for mgt Draw a Sign Research into teaching has yielded the following observation: "We found that students who failed to get the point did so because they were not looking for it". If the audience knows when to listen, they will. So tell them: the important point is . .. . Draw a Picture The human brain is used to dealing with images, and this ability can be used to make the
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Unformatted text preview: message more memorable. This means using metaphors or analogies to express your message. Thus a phrase like "we need to increase the market penetration before there will be sufficient profits for a pay related bonus" becomes "we need a bigger slice of the cake before the feast"....
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This document was uploaded on 11/03/2011 for the course MGT 101 at Texas State.

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