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Unformatted text preview: Product Development 18:34 Product Development Developing the product for a well defined consumer group Need to be able to react and be flexible to be able to give what your consumer wants Product development process How long does it take to complete the PD process? Book- 4 to 6 months Depends what your producing, where your producing, can be up to more than a year Can it be faster? Can be 2 to 4 weeks Zara, good product fast But have to let go of some of the control to make the process faster How many seasons are you working in at once? Print off table 2.5 5 different delivery windows at a time 4 or 5 seasons at once At least working in 4 seasons at a time Working on all of the seasons at once Hand out- 2.3 PRODUCT Planning Line concept Could have research development team and a trend team Result of research The mood the theme and the key elements of the line This is a collaborative effort between trend, designers and the buyers Deciding what the lines going to be like for the season (Product development present the line concept...
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- Fall '09