Review - Review Project...

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Review Project       there is a designer named Etro that is ALL about patterns http://www.bergdorfgoodman.com/store/catalog/prod.jhtml? there is a couple of samples but he incorporates unique patterns with colors and sometimes floral and paisle Based on this article give me 3 of the 10 consumer trends that we talked about? 1. Business as unusual 2. Eco-Easy Explain the difference between horizontal and vertical integration? Give me an example  of each? (like 4pts) Horizontal Two business that are similar in activities Expand market penetration, eliminate competition Adidas purchased Reebok Talbots bought Jay Jill What is the difference between growth industries and mature industries?
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Growth industry- based around technology  IPhone when it first came out not competition No competition Mature Apparel- sales stable, a lot of competition  Explain license product development and give me an example of how that is used in the  industry? Candies, Britney Spears and Kohl’s working together
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Review - Review Project...

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