DQ C - search databases for hidden patterns, finding...

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Your company wants to increase revenues from its existing customers. How can data mining be used to accomplish this objective? Data mining is the extraction of hidden predictive information from large databases. This is a powerful new technology to help companies focus on the most important information in their data warehouses. Data mining tools help predict future trends and behaviors, allowing businesses to make proactive decisions. Data mining tools can answer business questions that traditionally were too time consuming to resolve. They
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Unformatted text preview: search databases for hidden patterns, finding predictive information that experts may have missed because it lies outside their expectations. When implemented on high performance client/server or parallel processing computers, data mining tools can analyze massive databases to deliver answers to questions such as, "Which clients are most likely to respond to my next promotional mailing, and why?"...
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This note was uploaded on 11/04/2011 for the course BSA/310 BSA/310 taught by Professor Forman during the Spring '10 term at University of Phoenix.

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