BUSI410_OCT27

BUSI410_OCT27 - BUSI 410 Business Analytical Applications...

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Unformatted text preview: BUSI 410 Business Analytical Applications Tuesday, October 27, 2009 1 Todays Handouts Slides Lab Practice 6 available online (due 10/29). Group project due next Thursday (11/5). BUSI 410 S-2 Quantitative Analysis Regression Business Statistics for Competitive Advantage with Excel 2007 3 Starbucks currently owns ~9,000 retail outlets worldwide and continues to grow. When choosing a new location, Starbucks carefully examines the profitability of each candidate location using multiple regression analysis. Factors affecting revenue: (1) Population (2) Large office buildings nearby (3) Colleges (4) Income levels (5) The intensity of street traffic Starbucks: Identifying outlet location S-4 Regression (Starbucks) Using regression : (1) We can identify the significant factors that affect revenue. (2) We can state how confident we are about their significance given the data on hand. (3) We can decide whether a particular location meets the profitability requirements that Starbucks has set. S-5 Examples Drivers of performance What drives defects in manufacturing process? What drives sales of new products? What determines employees pay? Forecast Performance Profit Sales, etc. 6 Identify a driver of hybrid sales 7 Gas prices are a suspected driver of hybrid sales Hnull: variation in gas price X does not drive variation in hybrid sales y Halternate: variation in gas price X drives variation in hybrid sales y 8 rising gas prices drive hybrid...
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BUSI410_OCT27 - BUSI 410 Business Analytical Applications...

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