Final Part 1

Final Part 1 - Burger King revenues McDonalds 5 year olds 9...

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year Predicted Lower 95% Upper 95% Coefficients 1996 1478 6640 4111 4429 2010 1466.2872 1429.64342 1502.93096 Intercept -6896.8515737 1997 1437 6695 4065 4392 2033 1446.7345 1410.0907 1483.37824 McDonalds revenues (t-3) 0.1064984142 1998 1418 7133 4000 4346 2040 1436.0994 1399.45563 1472.74317 5 year olds (K) t 0.4252955578 1999 1422 7408 3953 4295 2037 1397.86 1361.21622 1434.50376 9 year olds (K) t 0.8296694935 2000 1447 8321 3971 4236 2038 1452.7499 1416.10613 1489.39368 65 year olds(K) t 1.1104484933 2001 1495 9795 3923 4184 2005 1511.552 1474.90821 1548.19575 Standard Error 19.287208554 2002 1564 10687 3856 4128 2013 1541.6095 1504.96578 1578.25332 ME 38.574417109 2003 1657 11409 3845 4058 2107 1659.8303 1623.18656 1696.4741 2004 1754 12421 3848 4035 2122 1768.9631 1732.31935 1805.60689 2005 1940 13251 3906 3984 2207 1932.685 1896.04127 1969.32881 Recalibrated Model 2006 2048 13794 4074 3914 2247 2038.3051 2001.66135 2074.94889 Coefficients 2007 2302 14074 4076 3901 2474 2318.7853 2282.1415 2355.42904 Intercept -7200.8178621 2008 2641 14527 4077 3905 2700 2632.1386 2595.49485 2668.7824 McDonalds revenues (t-3) 0.1099397595 2009 16154 4112 3871 2913 3036.8313 3000.18751 3073.47505 5 year olds (K) t 0.3845172903 2010 17889 4123 3860 3235 3590.0774 3553.43364 3626.72118 9 year olds (K) t 0.9153058803 2011 19117 4190 3944 3625 4274.0012 4237.3574 4310.64494 65 year olds(K) t 1.1455404214 Standard Error 18.321885552 ME 36.643771105 What is the proportion of variation in Nielsen ratings that can be explained by the model? Is it significant? Rank the networks in terms of average ratings (comparing drivers to baseline driver) On average, how much higher are the ratings for the second-highest network than the ratings for the lowest network? (again, comparing to base case, use coefficients)
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This document was uploaded on 11/04/2011 for the course BUSI 410 at UNC.

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Final Part 1 - Burger King revenues McDonalds 5 year olds 9...

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