HW 5 - _ BUSI 410 - Homework #5 Due 12/8/2009 There are...

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_____________________________________________________________________________________________ BUSI 410 - Homework #5 Due 12/8/2009 There are three problems in this assignment. The first two problems are from the text book. Each of these problems has multiple parts. Problem 1: Case 9-3: Starbucks in China , p. 272. Read the case and, using the Starbucks Revenue.xlsx data set on Blackboard, do the following analysis: 1) Use years 1991 through 2004 to build your model, i.e., hold out the two most recent observations for validation and recalibration later. 2) First, choose a leading indicator to predict Starbucks revenues by choosing between Chinese per capita GDP from two or three years prior. 3) Assess the model Durbin-Watson statistic to discover whether or not unaccounted for trend or cycles remain. Find the dL and dU values from the website: http://www.stanford.edu/~clint/bench/dw05a.htm . 4) Next add either Starbucks revenues from two or three years prior as an inertia driver. (Prior revenues reflect inertia in consumer behavior, or the tendency for Starbucks customers to remain loyal, rather than switch to other coffee sources.) 5) Assess the model Durbin-Watson statistic to discover whether or not unaccounted for trend or cycles remain. Find the dL and dU values from the website: http://www.stanford.edu/~clint/bench/dw05a.htm
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This document was uploaded on 11/04/2011 for the course BUSI 410 at UNC.

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HW 5 - _ BUSI 410 - Homework #5 Due 12/8/2009 There are...

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