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Lab Session 9 - BUSI 410 Lab Session#9 Todays lab is...

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_________________________________________________________________________________________________ BUSI 410 Lab Session #9 Today’s lab is intended to provide you with practice using Indicator Variables in Regression Analysis. Problem 1: Design a PDA for BUSI 410 students Dell is considering introduction of a new PDA which would be sold at a competitive price through Wal-Mart. New product development managers believe that customers would choose brightly colored Dell PDAs at competitive prices. There are four attributes that Dell thinks might appeal to college students’ preferences. Three alternative options have been identified for each of those attributes. In the table below, rate each of those hypothetical PDAs on a scale of 1 (“very undesirable”) to 9 (“very desirable”). customer hypothetical Brand Color key pad price rating 1 1 Dell Silver standard $150 1 2 Dell White QWERTY $250 1 3 Dell Lime Green touch screen $350 1 4 Apple Silver standard $350 1 5 Apple White QWERTY $150 1 6 Apple Lime Green touch screen $250 1 7 Palm Silver standard $250 1 8 Palm White QWERTY $350 1 9 Palm Lime Green touch screen $150 Ask two other class mates to rank the hypothetical PDAs also.
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