GAP final - TINKER CLAIRE CHEN CAS EY COX TOY JEFF LAFLAM...

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CLAIRE CHEN CASEY COX JEFF LAFLAM JOHN LILLY FEITONG LU TINKER TOY CHAMPS:
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Agenda Ø History, Background & Current Events Ø Financial Performance Ø Industry Analysis Ø Firm-Level Analysis Ø Assessment of Strategic Issues Ø Q&A
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History & Background Ø Industry Invention of Cotton Gin in 1793 helped spur Industrial Revolution Sears/ Roebuck catalogue in 1890’s Development of Indoor Shopping Malls in 1950’s Importance of Outsourcing/Online Distribution Ø Gap Founded in 1969 in San Francisco First public stock offering in 1976 1980’s: Drexler’s strategy emphasizes Gap brand/style 1990’s Continued Growth 2000’s: Drexler Retires, Loss of Market Share to Rivals
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Current Events Ø Industry Using Technology to increase productivity in attempt to reduce costs Falling Oil Futures combined with safer stock raising average stock prices Expects growth of Holiday sales to be approximately ½ the decade average U.S. Suppliers of Apparel Industry seeking continued protection from foreign producers Ø GAP Expanding via Franchises to Mexico Struggling with product selection, “bloated store base”, High Executive Turnover
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