Gap Notes (Tom L)

Gap Notes (Tom L) - Highlight - Indus try Analys is S pe c...

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Highlight - Indus try Analys is Specialty Apparel Retail Industry Rivalry Suppliers Buyers Potential Entrants Substitutes Power of Suppliers (Lo) Ø   Apparel Producers, Foreign and Domestic   Cheap Labor abroad (hard for US)  Many Suppliers (Developing Countries)  Standardized Product Threat of Entry (Lo)  Brand Recognition  Complicated Supply Chain  Economies of Scale Extent of Rivalry (Hi) Ø  Many Competitors  Slow Market Growth  Low Switching Cost Power of Buyers(Moderate) Ø  Middle and Upper Class  Standardized Product  Price Sensitive Threat of Substitutes (Hi) Ø High End, Discount Retailers,  Ø Department stores, Thrift shops  Increased Quality at Low Cost  Differentiated product available  Low Switching Cost Overall Assessment of Industry Ø The Industry ROS is expected to be equal to Economic Average Ø The Industry actually achieves slightly higher ROS (
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This document was uploaded on 11/04/2011 for the course BUSI 698 at UNC.

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Gap Notes (Tom L) - Highlight - Indus try Analys is S pe c...

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