Iridium Memo - To From Date Subject Isin Guler John T Lilly...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
To: Isin Guler From: John T. Lilly Date: October 21, 2008 Subject: Honda Beginning in 1959, Honda began a very successful push to enter and later become the market leader in the U.S. motorcycle market. Honda Strategy and Entry into US Market Established surplus manufacturing capabilities in Asia Established a U.S. subsidiary, American Honda Motor Company Entered and developed markets by region, not all markets at once o Allowed focus on investment o Limited Risk of original failure Invested heavily early on Marketing campaigns to redefine motorcycle industry Motorcycle not in direct competition with major American Manufacturer o Smaller Bike than those sold in US Competed on price o Lower cost than American or British Bikes o Lower cost than other Japanese manufacturers Learning Curve need for Mass Production Honda took an attitude of being the market leader at all costs approach despite short-term profitability.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern