Lilybank Lodge Case

Lilybank Lodge Case - Lilly John PID 711674363 Lilybank...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Lilly, John Lilybank Lodge Case Study PID: 711674363 The founders of Lilybank Lodge did very well to begin with by originally clearly defining their target audience. They wish to target the extremely wealthy and powerful of different countries. Within this group they have narrowed it even more to be specifically looking for individuals who want to escape into the wilderness whether that is to shoot a gun or shoot a camera. The main problem with creating such a narrow target audience is that they have aroused concerns about the foreign domination of this business. It is most likely that the majority of the customers will be foreigners because of the high price tag that accompanies a stay at the lodge. In addition the main purpose of the lodge is to serve as a hide a way. If the guest were an important New Zealander then locals might just follow him/her to the resort. Once the founders identified their target audience they next worked hard to identify the needs of such an audience. The main need is for the lodge to be luxurious to a very high level.
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern