Final Stay Classy Chapel Hill Presentation

Final Stay Classy Chapel Hill Presentation - StayClassy,...

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Stay Classy,  Chapel Hill Tom Lilly Ashley Mohney Leslie Norrington December 3, 2008
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Retail Concept (a) Overall Idea Boutique shop with high-end  accessories for women and men Option to buy OR rent the products Why They Will Rent Everyday rental (unique accessory  for your outfit) Special occasion rental (completing  your look for a special event)
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Our Target Consumer (a) Girls/women 18-28 From college-aged through young professionals This target group will bring in the men shoppers People who can’t afford/don’t want to purchase  such high-end brands People who are currently at a lower income,  used  to high income lifestyle
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Target Consumer Results (a) None had rented before, but vast majority  (90%) was willing to rent Majority keeps up with fashion trends: Considered themselves a 7 out of 10 Positive response for everyday, special  occasion Everyday: jewelry, shoes, some scarves desired Special Occasion: purses, jewelry very desired watches, shoes, scarves also popular mixed response for menswear (ties, watches)
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Positive Customer Feedback (a) Strong preference for in-store 72% shop in-store, 18% both store and their website 88% interested in trying on items before buy/rent
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This document was uploaded on 11/04/2011 for the course BUSI 563 at UNC.

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Final Stay Classy Chapel Hill Presentation - StayClassy,...

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