Unformatted text preview: Power of Buyers (Hi) General public; businesses/offices; magazine/news stands • Many substitutes available • Little threat of backward integration • Want not a need (don’t have to buy a newspaper – easy to use something else) Threat of Substitutes (Med) Magazines/books; TV news programs; Internet news sources • Many substitutes available • Very low switching costs between substitutes Overall assessment of Industry Environment : Unfavorable Name of your Firm : New York Times Co. Description of its Industry : Newspaper Publishing Industry includes printers and publishers of newspapers....
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- Fall '10
- Management, substitutes, backward integration, York Times Co., High customer loyalty, Low Industry Concentration, newspaper publishing industry