This preview shows page 1. Sign up to view the full content.
Unformatted text preview: Power of Buyers (Hi) General public; businesses/offices; magazine/news stands Many substitutes available Little threat of backward integration Want not a need (dont have to buy a newspaper easy to use something else) Threat of Substitutes (Med) Magazines/books; TV news programs; Internet news sources Many substitutes available Very low switching costs between substitutes Overall assessment of Industry Environment : Unfavorable Name of your Firm : New York Times Co. Description of its Industry : Newspaper Publishing Industry includes printers and publishers of newspapers....
View Full Document
This document was uploaded on 11/04/2011 for the course BUSI 471 at UNC.
- Fall '10