Corporate Strategy

Corporate Strategy - BUSI698 StrategicManagement...

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BUSI 698  Strategic Management Corporate Strategy PART 1
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Course Overview Firm Economic Profits (Π29 Industry-Level Sources Firm-Level Sources Industry Structure Business Strategy: - Competitive Positioning - Resources & Capabilities Corporate Strategy Strategy Implementation
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Two Issues in Corporate Strategy Deciding on the business mix Which businesses should we be in? Modes of diversification Should we develop internally (expand) or externally  (acquire)?  With whom should we partner or merge? This is what  we are doing  today
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Some definitions Vertical integration How much of the value chain should we own? Horizontal diversification In which business areas should we be active? Consolidation What is the difference between horizontal diversification  and consolidation? Related vs. unrelated diversification
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Issues in Corporate Strategy The Better-Off Test Does the presence of the corporation in a  given market improve the competitive  advantage of other business units over and  above what they could achieve on their  own? The Ownership Test Does Ownership of the business unit  produce a greater competitive advantage  than an alternative arrangement would  produce?
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Two views on Diversification BCG Growth-Share Matrix suggests that firms should choose business areas that 
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This document was uploaded on 11/04/2011 for the course BUSI 471 at UNC.

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Corporate Strategy - BUSI698 StrategicManagement...

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