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Unformatted text preview: Large fixed costs Almost zero growth Random Houses corporate advantage: Back-end integration reduces fixed costs Front-end separation builds relationships with authors and increases scalability Major threats include: Saturation and increased competition Retailers (e.g. B&N) integrating backward Electronic publishing and e-books But Random (and other publishers) will maintain position as long as their main resources are intact: Discovery and search of authors Editorial design, layout of books Marketing, advertising, reducing clutter...
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This document was uploaded on 11/04/2011 for the course BUSI 471 at UNC.
- Fall '10