CMST 342 - Lecture 5 Course Hero

CMST 342 - Lecture 5 Course Hero - Cultural Approaches...

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Unformatted text preview: Cultural Approaches Chapter 5 Do the various fraternities and sororities on campus have different personalities? 1 2 3 4 14% 10% 29% 47% 1. No, but there is a difference between Greeks and Non- Greeks. 2. Yes, but they are all pretty similar. 3. Yes. Very different. 4. Its all Greek to me. Of the following shoe brands: Uggs, Chacos, Sperry, Merrell, how many pairs do you own? 1 2 3 4 22% 20% 11% 47% 1. None 2. One or Two 3. Three 4. Four or more When standing on the seats in the stadium, do you step forward, or do you step up onto your own seat? 1 2 62% 38% 1. Forward 2. Up Prescriptive Views of Culture During late 20th Century, concept of “culture” took business and academic community by storm Metaphor of culture resonated Cultural metaphor opened up new areas of research Culture became part of everyday talk Deal and Kennedy’s “Strong Cultures” Business success can be enhanced through development of “strong” culture Values Heroes Rites and rituals Cultural network Peters and Waterman’s “Excellent Culture” Books not widely embraced by academics Provide prescriptions for managerial practice rather than descriptions of organizational life...
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CMST 342 - Lecture 5 Course Hero - Cultural Approaches...

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