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Unformatted text preview: Reflexive- meaning culture effects communication which in turn affects culture. Influences society and has practical implications (even political ones). Legitimate intellectual discipline on its own. Seven Approaches to Communication o Rhetorical- The art of discourse. o Semiotic- All about symbols. Everything we do in communication is about symbols. o Phenomenological- The interaction between two people---dialogue that takes place. This is the phenomenon within the interaction. Listening to how things are said. o Cybernetic- Information processing. What type of things do we need from technology to effectively communicate? o Sociopsychological- What is the style that we use to communicate? o Sociocultural- Looking at how cultures interact. o Critical- If you were looking at communication and you were trying to understand why a group is marginalized or put in a position that makes them inferior....
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- Fall '11
- Organizational Communication