Samsung Galaxy Tab Business Plan

Samsung Galaxy Tab Business Plan - Contact: Flash...

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Contact: Flash Industries David Behm: 865.607.4752 dbehm@utk.edu Amanda Bishop: 615.934.5907 Chris Johnson: 615.423.1019 Ryan Pierce: 865.696.6391 Bennet Sinclair: 615.294.2475 BUSINESS PLAN Appealing to the media culture through media channels Flash Industries intends to market a new line of Samsung Galaxy tablet computers featuring a smaller yet more powerful build. This new product line will hopefully enhance their appeal to the more media savvy generation, with a strong focus on women. On May 25, 2011, the Consumer Electronics Association Expo will host the unveiling of this new line at the Las Vegas Convention Center. Following the convention, Flash Industries will release its media ads to the public via internet, assorted magazines, and national television commercials. The Samsung Galaxy tablet computer currently comprises of 22% of the tablet market—a staggeringly low percentage compared to iPad’s 75%. The target demographic for the new Samsung Galaxy is middle-class males and females with age ranging from 18-34. We came to
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Samsung Galaxy Tab Business Plan - Contact: Flash...

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