study guide exam 1

study guide exam 1 - Page 1 of 2 Chapter 1: Mass...

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Page 1 of 2 Chapter 1: Mass Communication, Culture, and Media Literacy Review the section, What is Mass Communication, including Lasswell’s view of communication, the problems with simple models, encoding and decoding, Osgood and Shramm’s model and what is missing in that model. What is mass communication? Culture? Laswell: who? Says what? To whom? Over what channel? With what effect? Goal: created shared meaning. How? Encoding and decoding. Explain the two ways to understand our opportunities and responsibilities in the mass communication process. Explain the role of technology and the role of money. Technology changed the way people were informed of their media/news. Review the history of communication; be able to explain the impact and significance of oral culture, the invention of writing, literate culture, the printing press, and the industrial revolution. What are the elements of media literacy? Chapter 2: The Evolving Mass Communication Process Define and explain the issues associated with concentration of ownership and conglomeration,
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study guide exam 1 - Page 1 of 2 Chapter 1: Mass...

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