649gppsmpl - MKTG 649 Marketing Management Group Project...

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MKTG 649: Marketing Management Group Project Group # ** Fall 2009 Student Name 1, Student Name 2, Student Name 3, Student Name 4, Student Name 5,
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genda Agenda Overview Situation Analysis Marketing Problems/Opportunities Management Recommendations Financials and Implementation Conclusion
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verview Overview Six Flags, Inc. is the largest theme and water parks operator US in the U.S. Owns and operate 21- theme parks on a national-level, and some on international-level in Mexico, Canada, , ,, and the UAE. About 3,000 Employees Headquarter in New York Offers water attraction, thrill rides, concerts, shows, games, retail outlets, and themed area.
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ituation Analysis Situation Analysis SWOT Competitor Analysis Customer Analysis Company Analysis
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WOT Analysis SWOT Analysis Weaknesses Strengths f lli i Over $2 billion debt Waiting in line Decrease in teen retention rate “Free falling” prices Brand name 20 locations ore family- iendly Fatal accidents pportunities h t More family friendly Special causes Opportunities 21+ nightclub Sports bar/restaurant Ride simulators Threats Direct competition Indirect competition Extending hours Strategic alliances Swine flu Weather
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ompetitor Analysis Competitor Analysis Walt Disney Company Universal Studios More affordable activities
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ustomer Analysis Customer Analysis Family unit Teens and young adults
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ompany Analysis Company Analysis Founded in 1961 by Angus Wynn Six Flags Over Texas 20 parks – theme, water, and animal i U S 18 in U.S. 2 International: Mexico and Canada usiness Model Business Model Revenue generated through: ticket sales, in-park food and merchandise, sponsorships
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ompany Analysis (cont ) Company Analysis (cont.)
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This document was uploaded on 11/04/2011 for the course MKGT 649 at S.F. State.

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649gppsmpl - MKTG 649 Marketing Management Group Project...

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