f11649 - SAVE THIS OUTLINE College of Business, San...

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Course Outline, MKTG 649, Fall 2011, Page 1 of 13 College of Business, San Francisco State University MKTG 649: Marketing Management Fall 2011 Instructor: Mahmood Hussain, PhD Office: SCI 341 Office Hours: TTH 14:30-16:00 or by appointment Phone: (415) 338-6290 E-mail: [email protected] Course Webpage: See iLearn Section 01 time and classroom: TTH 11:00-12:15 in BUS 116 Section 02 time and classroom: TTH 12:35-13:50 in BUS 116 Note It is expected that each student will read and understand the materials contained in the course outline. It is your responsibility to follow the course as outlined here or as modified later during the semester. The materials in this outline will be explained in the first class meeting. If you miss the first class and you are still officially enrolled, you should examine this document thoroughly. Course Description Case analyses and formulation of a comprehensive marketing plan involving integration of all the elements of marketing. Course Objectives This is the capstone course for marketing majors in their concentration. Course objectives involve students achieving the following learning outcomes. 1. To understand how to develop marketing strategy, programs and a marketing plan based on research and analysis. 2. To practice analytical decision-making in marketing. 3. To present clear oral and written arguments for a marketing strategy. 4. To develop effective teamwork skills. Text Kotler, Philip (2009), A Framework for Marketing Management , Fourth Edition, Prentice Hall. This is a paperback book. Throughout the semester, I will be assigning supplementary readings. These will take several forms: cases, book chapters, articles from magazines or newspapers, articles from journals, and articles from www sites. Cases The cases have been put on reserve in the library. It is your responsibility to make copies of those cases and prepare for class discussions on due dates. Download then from: http://eres.sfsu.edu . The password to have access to these cases is: _____________ (to be given in class) . Periodicals You are expected to stay in touch with current business information. I highly recommend the Wall Street Journal, Business Week, and the New York Times. These are generally available publications and can easily be found in our library. Alternatively, you may also read the electronic versions through our library’s “electronic database.” It takes only a few minutes to stay updated each day, and each of these publications has articles relevant to concepts we will discuss this semester. Course Prerequisites Prerequisites for this course are MKTG 431, 632, and 633. Please do not register for this class unless you have taken the prerequisites. Students who have not completed the course prerequisites risk being administratively dropped from the course. Administration
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This document was uploaded on 11/04/2011 for the course MKGT 649 at S.F. State.

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f11649 - SAVE THIS OUTLINE College of Business, San...

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