ch1_perspectives_S2011

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Unformatted text preview: What
We’re
Discussing
Today
 •  Course
Overview
 •  Digital
Marketplace
 Pilot
Orienta=on
 •  Course
Expecta=ons
 •  Grading
Policy
 •  Chapter
One
‐
 Perspec=ves
on
 Retailing
Discussion
 •  Process
Wai=ng
List
 Your
Basic
Statement
 Three
Exams
 GROUP
PROJECTS
 SFSU
 Science
 Café
 SFSU
Farmers’
Market
 Par=cipa=on
 Guest
Speaker
Write‐Ups
 Grading
Policy
 Communica=ng
 Students
with
Disabili=es
 Religious
Holidays
 Chea=ng
&
Plagiarism
 The
Digital
Marketplace
Ini=a=ve
 Chapter
One
‐
Perspec9ves
on
Retailing
 SHINY!
 TASTY!
 Chapter
One
‐
Objec=ves
 •  Discuss
what
retailing
 prac=ces
exist
today
and
 how
they
are
changing
 •  Establish
how
retailers
 are
classified
 •  Learn
how
to
pursue
a
 career
in
retailing
 •  Explore
how
retailing
is
 analyzed
and
prac=ced
 
Retailing
encompasses
the
business
 ac9vi9es
involved
in
selling
goods
and
 services
to
consumers
for
their
personal,
 family,
or
household
use.
It
includes
every
 sale
to
the
final
consumer.
Retailing
is
the
 last
stage
in
the
channel
of
distribu9on.
 
The
english
word
“retail”
comes
from
 the
french
word
“retailler”
which
 translates
to
“cuTng
off,
clip
and
 divide.”
This
refers
to
the
sor$ng
 process.
 ''I
was
so
nervous...

 I
just
had
to
go
shopping'’
 
 
 
 
‐Usher
Raymond
IV,
Rap
Ar=st
 Retailer’s
Role
in
the
Sor=ng
Process
 How
Retail
is
Changing
 E‐Commerce
 Price
 Compe=on
 Retail
 Trends
 Store
Size
 Demographic
 Shi[s
 Price
Compe99on
 Scrambled
Merchandising
 Category
Killer
 What
percentage
WalMart
of
 households
shop
at
each
year?
 Answer:
85%

 What
percentage
of
households
shop
 at
Wal‐Mart?
 (Wal‐Mart
collects
7%
of
the
 total
annual
U.S.
sales)
 “Wal‐mart...
do
they
like
make
walls
 there?”


























 
 
 
 
‐
Paris
Hilton
 $1
 $53
 Wal‐Mart:
Good
or
Bad
for
Society?
 •  Employs
over
2
million
employees
 •  Provides
equity
growth
which
contributes
in
 individual
wealth
 •  Leader
in
sustainability
 •  Can
help
nearby
local
businesses
 •  Coordinates
disaster
relief
with
FEMA
 •  Early
adopter
of
organic
and
locally
sourced
 groceries
 Wal‐Mart:
Good
or
Bad
for
Society?
 •  •  •  •  •  Harms
small
business
 Accused
of
union‐bus=ng
 Pays
lower‐than‐market
wages
 Creates
traffic
conges=on
 Builds
unsightly
cinderblock
architecture
 Can
You
Guess
 the
Ten
Largest
 Retailers
(by
 sales)
in
the
 U.S.?
 Largest
U.S.
Retailers
 Rank 1 Company Wal-Mart 2009 Sales (000) Oper Income No. Stores $304,939,000 $21,034,000 4,304 2 Kroger $76,733,000 $1,091,000 3,619 3 Target $63,435,000 $4,376,000 1,740 4 Walgreen $63,335,000 $3,247,000 7,397 5 The Home Depot $59,176,000 $4,803,000 1,966 6 Costco $56,548,000 $1,273,000 406 7 CVS Caremark $55,355,000 $4,159,000 7,025 8 Lowe's $47,220,000 $2,825,000 1,694 9 Sears Holdings $44,043,000 $713,000 3,519 Best Buy $37,314,000 $2,071,000 1,192 10 Source:
Na=onal
Retail
Federa=on
 Sales
by
Retail
Industry
 It
is
not
the
strongest
of
 the
species
that
survives,
 nor
the
most
intelligent,
 but
the
one
most
 responsive
to
change.
 


‐
Charles
Darwin
 Customers
 Socioeconomics
 Compe==on
 External
 Environmental
 Factors
Affec9ng
 Retail
Firms
Today
 Technology
 Supply
Chain
 Legal
&
Ethics
 How
Do
We
Classify
and
 Categorize
Retailers?
 How
Do
We
Classify
and
 Categorize
Retailers?
 ONE:

NAICS
–
The
North
American
Industry
Classifica=on
System
 How
Do
We
Classify
and
 Categorize
Retailers?
 ONE:

NAICS
–
The
North
American
Industry
Classifica=on
System
 How
Do
We
Classify
and
 Categorize
Retailers?
 ONE:

NAICS
–
The
North
American
Industry
Classifica=on
System
 531
–
Department
 Stores
 533
–
Variety

 Stores
 539–
General
 Merchandise
Stores
 How
Do
We
Classify
and
 Categorize
Retailers?
 ONE:

NAICS
–
The
North
American
Industry
Classifica=on
System
 How
Do
We
Classify
and
 Categorize
Retailers?
 TWO:

Number
of
Outlets
 How
Do
We
Classify
and
 Categorize
Retailers?
 THREE:

Margin
vs.
Turnover
 *&%$#@
 MARGIN?!
 *&%$#@
 TURNOVER?!
 High
 Margin
 Low
 Turns
 Low
 Margin
 High
 Turns
 How
Do
We
Classify
and
 Categorize
Retailers?
 FOUR:

Loca=on
 How
Do
We
Classify
and
 Categorize
Retailers?
 FIVE:

Size
 So
Do
You
Want
a
Career
in
 Retailing?
 “A
good
rule
of
thumb
is
if
you've
made
it
to
35
 and
your
job
s9ll
requires
you
to
wear
a
name
tag,
 you've
made
a
serious
voca9onal
error.” 
 
 
 
 
 
‐
Dennis
Miller 
 So
Do
You
Want
a
Career
in
 Retailing?
 So
Do
You
Want
a
Career
in
 Retailing?
 So
Do
You
Want
a
Career
in
 Retailing?
 So
Do
You
Want
a
Career
in
 Retailing?
 Do
I
Have
the
Stuff?
 Hard

Working
 Leader
 Analy9cal
 Organized
 Crea9ve
 Risk
Tolerant
 Decisive
 Stress
Tolerant
 Self
Starter
 Perseveres
 “ The
only
=me
in
life
‘success’
comes
 before
‘work’
is
in
the
dic=onary.
 
 
 
 


 
 
 
 
 
‐Quincy
Jones
 Do
I
Have
the
Stuff?
 Hard

Working
 Leader
 Analy9cal
 Organized
 Crea9ve
 Risk
Tolerant
 Decisive
 Stress
Tolerant
 Self
Starter
 Perseveres
 Do
I
Have
the
Stuff?
 Hard

Working
 Leader
 Analy9cal
 Organized
 Crea9ve
 Risk
Tolerant
 Decisive
 Stress
Tolerant
 Self
Starter
 Perseveres
 Do
I
Have
the
Stuff?
 Hard

Working
 Leader
 Analy9cal
 Organized
 Crea9ve
 Risk
Tolerant
 Decisive
 Stress
Tolerant
 Self
Starter
 Perseveres
 In
a
five‐minute
interview,
Jared
Ellis,
Director
of
Retail
Sales
for
 Michael
Stars,
talks
about
his
own
career
path
in
luxury
clothing
 sales,
what
he
loves
about
working
in
the
industry
and
a
few
=ps
 for
those
just
star=ng
out
their
retail
careers.
 “Learn
to
Plan,
or
Plan
to
Work
 for
Others
Who
Have.” 
 
 
 

 
 
 
 
 
 
 
 
‐
Unknown
 “Only
those
who
dare
to
fail
 greatly
can
ever
achieve
greatly.”
 
 
 
 



‐
Robert
F.
Kennedy
 ...
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