ch4_evaluating_comp_S2011

ch4_evaluating_comp_S2011 -...

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Unformatted text preview: “Good
business
leaders
create
a
vision,
 ar3culate
the
vision,
passionately
own
the
 vision,
and
relentlessly
drive
it
to
comple3on.”
 Source: Jack Welch, CEO GE “It
is
difficult,
but
not
impossible,
to
conduct
 strictly
honest
business.”
 Source: Mahatma
Gandhi
 The
 Compe00ve
 Marketplace:
 “It’s
a
Jungle
 Out
There!”
 Price
 Overall
 Experience
 Service
 The
Compe00ve
 Marketplace
 Loca3on
 Selec3on
 Pure
Compe00on
 Pure
Monopoly
 Law
of
Diminishing
Returns
 
or
Declining
Marginal
U0lity
 Monopolis0c
 Compe00on
 Oligopolis0c
Compe00on
 The
Demand
Side
of
Retailing
 Q:
Where
is
the
 op0mum
price?
 Mul3‐Channel
Retailing
 Merchandise
 Mix
 Adver3sing
&
 Promo3onal
 Nonprice
 Decisions
 Store
Layout
 Customer
 Service
 The
“Experience
It”
Approach
 Customer
Service
&
Selling
 Store
 Layout
 &
 Design
 Adver3sing
&
Promo3ons
 Compe33ve
Ac3ons
 Suppliers
as
Partners
 Intratype
vs.
Intertype
Compe33on
 Intratype
Compe33on
 VS…
 Intertype
Compe33on
 VS…
 Diver3ve
Compe33on
 The
Evolu3on
of
Retailing
 The
Wheel
of
Retailing
 The
Retail
Accordion
 The
Retail
Accordion
 •  General
 Stores
 1860’s
 1880’s
 •  Department
 &
Specialty
 Stores
 •  Supermarkets
 1980’s
 •  Category
 Killers
 1950’s
 Retail
Life
Cycle
 Resource
Advantage
Theory
 Nonstore
Retailing
 Mobile
Retailing
 Meijer
Launches
Mobile
Phone
Coupon
System
 Source:
Progressive
Grocer
9/9/10
 New
Retail
Formats
 •  •  •  •  Off
Price
Retailers
 Recycled
Merchandise
Retailers
 Liquidators
 Rentals
 Off
Price
Retailers
 •  What
is
the
 difference
 between
“off
 price
retailers”
 and
“discount
 retailers”?
 Recycled
Merchandise
Retailers
 Merchandise
 Rental
Retailers
 Liquidators
 Liquidators
 More
Global
Compe33on
 More
Private
Labels
 ...
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