Unformatted text preview: Chapter 6: Legal & Ethical Behavior Merchants Call ADA Lawsuits S=ﬂing Source: SF Chronicle 12/24/10 • Pricing, Promo=onal, Product, Supply Chain • Mergers, HR, Tax, ADA, SEC, Trade Major Federal Laws Ethical Behavior • Buying, Selling, Employee Treatment Other Federal Laws State & Local Laws • Zoning, Trade Prac=ces, Bldg Codes, Blue Laws, Franchising, Licensing Horizontal Price Fixing Ver2cal Price Fixing Price Discrimina=on Cost Jus=ﬁca=on Defense • Apple Computers Sold in College Market Changing Market Condi=ons Defense • iPad 2 Release Renders iPads Obsolete Mee=ng Compe==on in Good Faith Defense • AppleStore ﬂoods inventory with clearance pricing Decep=ve Pricing Predatory Pricing Constraints on Promo=ons DeceiXul Prac=ces Diversion of Adver=sing Sales Patronage • Bait and Switch Prac=ces • Puﬀery • Palming Oﬀ • Counterfei=ng • Honesty in Product Representa=on and Credit Product Liability Product Issues Product Warran=es Product Safety Warran=es Implied Warran2es • Merchantability Expressed Warran2es • Fitness Dual Distribu=on Exclusive Dealing Supply Chain Issues Territorial Restric=ons Tying Agreements Territorial Restric=ons Dual Distribu=on Exclusive Dealing Tying Agreements Ethics in Retailing Ac=ng in a trustworthy, fair, honest, and respecXul manner with each of its cons=tuencies. Ethics in Retailing Price gouging False adver=sing Selling to kids Bashing compe=tors Selling names Posing as researcher Misrepresen=ng products Employer‐
Employee Selling Buying Employee – Employer Rela2onships Misuse of Company Assets Employee The^ Job‐
Switching GROUP PROJECT TIME! ...
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This document was uploaded on 11/04/2011 for the course MKTG 436 at S.F. State.
- Fall '11