ch13_store_layout_S2011

ch13_store_layout_S2011 - Chapter 13 Store Layout and...

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Unformatted text preview: Chapter 13 Store Layout and Design Space A Limited and Expensive Resource Space A Limited and Expensive Resource How Do You Tell if You Have a Space Problem? Open slots, bins & displays on sales oor CluGer in nonuse and stockroom areas Takes too long to stock received merchandise Cant take advantage of large orders Sales staF need to leave oor to search for merchandise frequently Poor use of wall space and inaccessible areas OFsite warehousing needed for single item Introduction to Store Layout Management Introduction to Store Layout Management Elements of the Store Environment Elements of the Store Environment Elements of the Store Environment Elements of the Store Environment Introduction to Store Layout Management Introduction to Store Layout Management Developing a Store Image Increasing Space Producvity Developing a Store Image Lets look at some familiar retailers and make some observations about their image as expressed through their merchandising, layout, fixtures, lighting, marquee, signage a n d o t h e r a t m o s p e r i c s . Types of Space to Allocate WALL SPACE BACK ROOM OFFICES FLOOR DISPLAYS NON-USE Increasing Space Producvity Store Planning...
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ch13_store_layout_S2011 - Chapter 13 Store Layout and...

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