exam1_study_guide_final - Study Guide Final Version Exam#1...

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Study Guide Final Version - Exam #1 – MKTG 436.02 – Feb 29 th 2011 Updated 7:00 p.m. Sat, Feb 26, 2011 These represent ALL of the questions which will appear on the exam. Ten new questions have been added since the last posted version, they are highlighted in yellow at the end of this guide. What is the best definition of retailing? What does the sorting process refer to? The 3 main sectors comprising total U.S. retail sales are what? Which of the following is not one of the top 5 largest retailers in 2009 sales? What are major demographic shifts in the U.S. today? According to our textbook authors, what action did the major airlines take to maintain profitability during the sharp increases in oil prices in 2008? What is a category killer? What are examples of external environmental factors affecting retailers? What is the goal of scrambled merchandising? How much of U.S. retail sales occur over the Internet with e-retailers? What are private label brands? Furniture stores, high-end apparel stores and jewelry stores all share what time of margin vs. turnover strategy? “Retail strategy” can be thought of as a combination of what 3 elements? What are the traditional steps of retail market strategic planning? What are the common elements of an effective retailer’s mission statement? What do “SMART goals” refer to?
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This document was uploaded on 11/04/2011 for the course MKTG 436 at S.F. State.

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exam1_study_guide_final - Study Guide Final Version Exam#1...

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