syllabus-S2011g - Syllabus MKTG 436.02 – Retail...

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Unformatted text preview: Syllabus - MKTG 436.02 – Retail Management – Spring 2011 BUS 217 – Tue & Thur 17:10 – 18:25 Instructor Rob Strong – Office M113C, Cesar Chavez Student Center Office Hours Tue & Thur 15:30 – 16:30, or By Appointment Contact Info: Direct Office Phone 338-7372, email [email protected] INTRODUCTION : Welcome to MKTG 436, Retail Management. In this class we will explore a wide range of facets of retail management including strategic planning, visual merchandising, promotions, human resources, operations, financial management, merchandise management, retail technologies, image & branding, and other topics. We will also be visited by a diverse variety of guest speakers who are retail professionals representing a range of retail industries, including small businesses, large chain discounters, higher education, food service, department stores, hardware, publishers, convenience stores and specialty stores. COURSE MANAGEMENT SYSTEM : This course is posted on To log on and register for our class, go to and click on our course. You must be registered in the class to be able to view the course in iLearn. As soon as possible, please log on to iLearn and update your personal profile by posting your picture. This is very important so I am able to identify who you are and be able to assess your participation in class, which represents 10% of your final grade. COURSE SCHEDULE: Here is a planned schedule for this semester. We will try to adhere to the schedule, however since we are dealing with a number of guest speakers there may be some rescheduling which will be announced both in class and on iLearn. COURSE MATERIALS : This class has been selected for a pilot experiment of the Digital Marketplace / Affordable Learning Solutions. Purchase of the e-textbook is mandatory. The publisher has agreed to offer a 65% discount from the traditional hardcover price for the e-textbook, Dunne, Lusch & Carver’s “Retailing,” seventh edition, copyright 2011. Access codes for this e-textbook are available from the instructor by the first day of class. Much more about this pilot will be discussed in class. Throughout the semester, other resources will also be introduced to the class, at no cost. These will include newsletters from retailing associations, presentation slides from various corporations or associations, and articles from news media. Usage of the textbook is important to achieve an A or B grade in this class, as about 70% of the exam material is presented by the e-textbook, about 70% of the exam material is presented in class meetings. Downloadable versions of the lecture slides are available from the iLearn site in PDF format....
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syllabus-S2011g - Syllabus MKTG 436.02 – Retail...

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