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3FacesofConsumerPromotion_abbrev

3FacesofConsumerPromotion_abbrev - PROMOTIONS Mktg443...

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THREE FACES OF CONSUMER  PROMOTIONS Mktg 443
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DISCUSSION QUESTION What are the  three ways  through which sales  promotions affect the consumer? What are the  monetary effects  (costs and benefits) of  sales promotions? How about non-monetary effects? What are the most common  inference based informational effects  of sales  promotions? How do informational effects  undercut/enhance economic effects  of sales  promotions? Provide examples of negative  affective effects  associated with purchasing a product on sale.
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THREE FACES OF CONSUMER  PROMOTIONS changing the economic utility associated with a purchase influence consumer’s beliefs about the brand or industry feelings and emotions aroused in the consumer
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THREE FACES OF CONSUMER  PROMOTIONS Economic Route Monetary effects (value of the coupon, amount of the rebate,  grand prize in a sweepstakes) Non-monetary effects
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