3FacesofConsumerPromotion_abbrev

3FacesofConsumerPromotion_abbrev - THREEFACESOFCONSUMER...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
THREE FACES OF CONSUMER  PROMOTIONS Mktg 443
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
DISCUSSION QUESTION What are the  three ways  through which sales  promotions affect the consumer? What are the  monetary effects  (costs and benefits) of  sales promotions? How about non-monetary effects? What are the most common  inference based informational effects  of sales  promotions? How do informational effects  undercut/enhance economic effects  of sales  promotions? Provide examples of negative  affective effects  associated with purchasing a product on sale.
Background image of page 2
THREE FACES OF CONSUMER  PROMOTIONS changing the economic utility associated with a purchase influence consumer’s beliefs about the brand or industry feelings and emotions aroused in the consumer
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
PROMOTIONS Economic Route Monetary effects (value of the coupon, amount of the rebate,  grand prize in a sweepstakes) Non-monetary effects
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

This document was uploaded on 11/04/2011 for the course MKTG 443 at S.F. State.

Page1 / 11

3FacesofConsumerPromotion_abbrev - THREEFACESOFCONSUMER...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online