CaseRecommendationGuide

CaseRecommendationGuide - CASE RECOMMENDATIONS GUIDE Before...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
CASE RECOMMENDATIONS GUIDE Before you can make any recommendation, you need to analyze the case. Sections I – III has guide questions that will help you in your analysis. You may not be able to answer all of these questions, since the information you have is limited to what is provided in the case. Our cases focus on sales promotions, so think about how the answers to these questions affect the sales promotion decision. Section IV provides an outline for your recommendations. At the very least, your submission should contain all the elements of Section IV. I. Problem Identification a. What problem/dilemma is the manager facing? II. Situation Analysis: a. Nature of Demand What is the nature of the purchase decision process? Discuss with your group mates your beliefs and assumptions of the market. Who, what, when, where, why, and how are purchases made? What are their implications for the marketing programs? For sales promotions programs? How is the market segmented? b. Extent of Demand What is the size of the market now and in the future (is the market growing)? What are the current market shares? c. Nature of Competition How many competitors are there? Are there opportunities for new competitors? Do competitors have a history of retaliation? Especially with sales promotions? d. Environmental Climate What are the relevant social, political, economic, and technological issues affecting the product? Do these factors present an opportunity or problems? Can the company take advantage of these trends by using sales promotions?
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern