Coupons_new - COUPONS&REBATES Mktg443 DISCUSSIONQUESTION

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Mktg 443
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DISCUSSION QUESTION Why do manufacturers and retailers offer coupons to  their consumers?
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FAST FACTS First Coupon:  1cent savings certificate for Grape  Nuts Cereal (Post). Number of coupons distributed in 2004: 251 billion Potential per person savings: $1,000 Average value of coupons: $1.03 Number of coupons distributed in 2010: 332 billion Potential per person savings: ??? Average value of coupons: $1.46 Average redemption rate: 3.1% 
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COUPON DISTRIBUTION VEHICLES Definition A coupon is a certificate that is redeemable at the  point of sale, entitling the consumer to a price  reduction on a specified item. The coupon prone consumer is…. Price conscious, venturesome (eager to try new  products), highly motivated with shopping, and  not brand loyal
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COUPON DISTRIBUTION VEHICLES
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COUPON DISTRIBUTION VEHICLES MEDIA DISTRIBUTED COUPONS
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MEDIA DISTRIBUTED COUPONS FREE STANDING INSERTS Disadvantages Advantages Broad  distribution Targeting Presentation Selling messages Redem ption rate Lead tim e
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Coupons_new - COUPONS&REBATES Mktg443 DISCUSSIONQUESTION

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