Coupons_pre - COUPONS&REBATES Mktg443 DISCUSSIONQUESTION FASTFACTS FirstCoupon: NutsCereal(Post :251billion :$1,000 Averagevalueofcoup

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Mktg 443
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DISCUSSION QUESTION Why do manufacturers and retailers use coupons?
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FAST FACTS First Coupon:  1cent savings certificate for Grape  Nuts Cereal (Post). Number of coupons distributed in 2004: 251 billion Potential per person savings: $1,000 Average value of coupons: $1.03
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COUPON DISTRIBUTION VEHICLES Definition A coupon is a certificate that is redeemable at the  point of sale, entitling the consumer to a price  reduction on a specified item. The coupon prone consumer is…. Price conscious, venturesome (eager to try new  products), highly motivated with shopping, and  not brand loyal
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COUPON DISTRIBUTION VEHICLES
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COUPON DISTRIBUTION VEHICLES MEDIA DISTRIBUTED COUPONS
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MEDIA DISTRIBUTED COUPONS FREE STANDING INSERTS
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MEDIA DISTRIBUTED COUPONS ROPS
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MEDIA DISTRIBUTED COUPONS MAGAZINES
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MAGAZINES: ON PAGE VS. POP-UP
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This document was uploaded on 11/04/2011 for the course MKTG 443 at S.F. State.

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Coupons_pre - COUPONS&REBATES Mktg443 DISCUSSIONQUESTION FASTFACTS FirstCoupon: NutsCereal(Post :251billion :$1,000 Averagevalueofcoup

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