Exam1_StudyGuide_Fall2011

Exam1_StudyGuide_Fall2011 - Practice Questions for Mktg 443...

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Practice Questions for Mktg 443 Exam 1. 1. What are the three types of sales promotions? How are consumer promotions different from trade promotions? 2. Why have sales promotions increase? Why should brand managers be concerned with the increased role of sales promotions? 3. Are consumers to be blamed for the increased use of sales promotions? Why? How about manufacturers? Retailers? 4. How does classical conditioning operate and how does classical conditioning explain the phenomenon that people often associate products on display as being on sale even if they are not? 5. Provide examples of sales promotions that utilize learnings from operant conditioning theory. 6. In operant conditioning, what is the difference between a primary and a secondary reinforcer? 7. What are the three types of attribution theories? 8. What factors affect attribution toward an object? 9. How are reference prices formed? How do price discounts affect reference prices? 10. According to assimilation contrast theory, how do consumers evaluate a price discount? Do consumers
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This document was uploaded on 11/04/2011 for the course MKTG 443 at S.F. State.

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Exam1_StudyGuide_Fall2011 - Practice Questions for Mktg 443...

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