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Unformatted text preview: 16. What are the four media distribution vehicles for coupons? 17. What are the advantages and disadvantages of FSIs, ROPs, and Magazines? 18. Compare the two types of magazine coupons. 19. What are the four types of package distributed coupons? 20. What are retailer distributed coupons? 21. Does the internet change the way coupons are used? 22. What are the objectives in distributing coupons? 23. How do coupons have a direct impact on sales? 24. How can coupons be used to manage trade relationships? 25. How can coupons be used as a strategic tool? 26. Why is Dave Robinson considering three sales promotion options? 27. Describe the three sales promotion options being considered by Robinson. 28. Do these sales promotion options meet the objectives? 29. Should Sainsbury continue with the Nectar program? Why and/or why not? 30. How is value created in the Nectar program?...
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- Fall '11
- Marketing, Promotion and marketing communications, sales promotion options, Dave Robinson