LoyaltyPrograms_s11

LoyaltyPrograms_s11 - Dollar conversion per point earned...

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LOYALTY PROGRAMS Mktg 443
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THE RATIONALE BEHIND LOYALTY  PROGRAMS
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THE RATIONALE BEHIND LOYALTY  PROGRAMS: A SECOND LOOK
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THE RATIONALE BEHIND LOYALTY  PROGRAMS: A SECOND LOOK
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WHAT CAN A LOYALTY PROGRAM DO?
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DESIGNING A LOYALTY PROGRAM: VALUE SHARING What is value sharing? Creating ways to share value with  customers in proportion to the value the  customers’ loyalty creates for the company
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DESIGNING A LOYALTY PROGRAM: RULES FOR EFFECTIVE VALUE  SHARING
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BANK OF AMERICA WORLD POINTS Point Value Cash Reward ($)
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Unformatted text preview: Dollar conversion per point earned 2,500 12.50 0.005 5,000 25.00 0.005 7,500 37.50 0.005 10,000 80.00 0.008 15,000 120.00 0.008 20,000 160.00 0.008 25,000 250.00 0.01 35,000 350.00 0.01 50,000 500.00 0.01 Back VALUE SHARING EXAMPLE $1,000 $ 9 8 2 . 1 , Value Created = 17.10 Cashback = $10 Back DESIGNING A LOYALTY PROGRAM: GENERAL RULES DESIGNING A LOYALTY PROGRAM: THE REWARDS STRUCTURE DESIGNING A LOYALTY PROGRAM: WHAT NOT TO DO DISADVANTAGES OF LOYALTY PROGRAMS...
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LoyaltyPrograms_s11 - Dollar conversion per point earned...

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