MarketingPlanGuide_443

MarketingPlanGuide_443 - Marketing Plan Guideline Section...

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Marketing Plan Guideline Section 0. Executive Summary (Due on May 2) 1 page Section 1. Current Market Situation (Due on Feb 23) Max 3 pages Market description Describe how the market is segmented. Be sure to include segments that are not targeted. What are the customer’s needs? Description should include the factors that affect their purchasing decisions. Estimate the size of the market (thus it is important that your target segment is measurable. Review of Competition Are your customers currently being served by other firms? Name these firms. Identify your major competitor – these are the firms that cater to your target market, regardless of their size. If you believe that you have no competitor, say so but justify by mentioning the current players’ positioning Assess your competitor’s product positioning and pricing strategy. SWOT Analysis What are the company’s strengths? What about its weaknesses? What are some of the threats/opportunities that the company might face? External factors
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MarketingPlanGuide_443 - Marketing Plan Guideline Section...

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