MarketingPlanRubric_443

MarketingPlanRubric_ - Marketing Plan Rubric(90 of Project Grade Market Research and Market Information(Your score X 7.5 4 Students developed and

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Marketing Plan Rubric (90% of Project Grade) Market Research and Market Information ( Your score X 7.5) Writing Style ( Your score X 2.5) Writing Content and Organization ( Your score X 7.5) Importance and Appropriateness of Marketing Strategies and Action Plans ( Your score X 5) 4 - Students developed and carefully documented market information gathered from a variety of quality print and electronic sources, including appropriate licensed databases. - Sources are relevant, balanced, and include critical readings relating to the project. - Primary sources are included. - In addition to meeting the requirements for a “3,” the paper is essentially error free in terms of mechanics. - Writing flows smoothly from one idea to another. - Transitions help establish a sound scholarly argument and aid the reader in following the writer’s logic. - In addition to meeting the requirements for a “3,” the paper excels in organization and presentation of ideas related to the product/company. - Raises important issues or ideas that may not have been represented in the current operation of business. - Students effectively conveyed their marketing strategies and action plans. - Students demonstrated clear and appropriate connections between the market analyses, marketing objectives, positioning, marketing strategies, and action plans. - The students’ perspectives and creativity are evident in their proposed strategies and action plans. 3
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This document was uploaded on 11/04/2011 for the course MKTG 443 at S.F. State.

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MarketingPlanRubric_ - Marketing Plan Rubric(90 of Project Grade Market Research and Market Information(Your score X 7.5 4 Students developed and

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