Premiums - FREE VS. SELF LIQUIDATING THROUGH-THE-MAIL...

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PREMIUMS Mktg 443
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PREMIUMS Why introduce premiums? Offer immediate rewards (mostly) Create goodwill Create interest for a dull category o Types of Premiums Direct Premiums On pack Near pack In pack Bonus Pack Reusable container Delayed Premiums (Through the M a Free Reduced Fee
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PREMIUMS
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PREMIUMS
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PREMIUMS: NEAR PACKS
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PREMIUMS
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THROUGH-THE-MAIL PREMIUMS
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Unformatted text preview: FREE VS. SELF LIQUIDATING THROUGH-THE-MAIL PREMIUMS DEVELOPING THROUGH-THE-MAIL PREMIUM OFFERS skip DEVELOPING THROUGH-THE-MAIL PREMIUM OFFERS DEVELOPING THROUGH-THE-MAIL PREMIUM OFFERS DEVELOPING THROUGH-THE-MAIL PREMIUM OFFERS PREMIUM RETURN COUPON CURRENT RESEARCH FINDINGS...
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Premiums - FREE VS. SELF LIQUIDATING THROUGH-THE-MAIL...

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