Profitability_ClassActivity

Profitability_ClassActivity - Group Number_Date Group...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Group Number: _____________________________________Date:_____________ Group Members Present: 1. _____________________________________________________________ 2. _____________________________________________________________ 3. _____________________________________________________________ 4. _____________________________________________________________ 5. _____________________________________________________________ 6. _____________________________________________________________ Marketing Problem: A brand is choosing between two sales promotions, a coupon and a buy one get one free (BOGO) offer. If the brand distributes coupons for 25% off the regular price (25 OFF), it can increase its base unit sales by 30%. The brand plans to drop 100,000 coupons which require a $4,000 investment for printing and distribution. Historical sales show that the coupon redemption rate for a 25 OFF coupon is 5%. A BOGO offer triples the brand’s base unit sales (excluding the free items) but requires $6,000 for display allowances. requires $6,000 for display allowances....
View Full Document

This document was uploaded on 11/04/2011 for the course MKTG 443 at S.F. State.

Page1 / 3

Profitability_ClassActivity - Group Number_Date Group...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online