Publicity - has news value and frequent exposure THE POWER...

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PUBLICITY Mktg 443
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PUBLICITY Definition: Generation of news about a person, product, or service  that appears in broadcast or in print. Free, credible, word-of-mouth information regarding the  product or service. Message sponsor is not identified
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PUBLICITY VS. PUBLIC RELATIONS
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THE POWER OF PUBLICITY: Is Publicity better than Advertising or Sales  Promotion? lower cost highly credible endorsed by the medium in which it appears
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Unformatted text preview: has news value and frequent exposure THE POWER OF PUBLICITY: Can publicity and advertising work hand in hand? publicity before advertising facilitate recall of advertised brands increases purchase intent PROBLEMS WITH PUBLICITY Problems with the use of publicity: Timing Accuracy DISCUSSION QUESTION Is any publicity good publicity?...
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Publicity - has news value and frequent exposure THE POWER...

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