publicity_pre

publicity_pre - Is Publicity better than Advertising or...

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PUBLICITY Mktg 443
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PUBLICITY Definition: Generation of news about a person, product, or service  that appears in broadcast or in print. Free, credible, word-of-mouth information regarding the  product or service.
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PUBLICITY VS. PUBLIC RELATIONS
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THE POWER OF PUBLICITY:
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Unformatted text preview: Is Publicity better than Advertising or Sales Promotion? THE POWER OF PUBLICITY: Can publicity and advertising work hand in hand? PROBLEMS WITH PUBLICITY Problems with the use of publicity: DISCUSSION QUESTION Is any publicity good publicity?...
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publicity_pre - Is Publicity better than Advertising or...

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