SlottingFees_Ethics

SlottingFees_Ethics - Discussion Questions How did slotting...

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Slotting fees Ethics Mktg 443
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How The World Works Manufacturer Consumer Retailer Share information about  product benefits, product use Share information about  product requirements products dollars dollars products
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How The World Works Manufacturer A Retailer Product A Product B Manufacturer B Product A Product B Consumer
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How The World Works Manufacturer A Retailer Product A Product B Manufacturer B Product B Product C Consumer Manufacturer C Product C Product A ? Generate the same margins Bring in customers
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Unformatted text preview: Discussion Questions How did slotting fees start? Why are slotting fees necessary to do business? Manufacturers perspective: Retailers perspective: Variations of Slotting Fees Problems with Slotting Fees Ethical Issue with Slotting Fees What is the impact of slotting fees on the manufacturer/retailer relationship? What is the impact of slotting fees on the consumer?...
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SlottingFees_Ethics - Discussion Questions How did slotting...

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