TradePromotions_Intro

TradePromotions_Intro - TRADEPROMOTIONS Mktg443 DEFINITIONS

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TRADE PROMOTIONS Mktg 443
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DEFINITIONS Trade refers to the members of the channel of  distribution. A trade promotion is a promotion directed to the  members of the channels of distribution. Used by manufacturers to induce a certain action  from its customers Manufacturer Retailer Consumer Trade Promotions Consumer Promotions Consumer Promotions
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3 MARKETING CHANNEL PATTERNS Marketing Channels Conventional Marketing Channels Vertical Marketing Channel System Corporate Systems Contractual Systems Administered Systems Wholesaler- Sponsored Groups Retailer-Owned Cooperatives Franchised Retail Programs Back
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TRADE PROMOTION OBJECTIVES Gain and maintain distribution Induce certain retail activities Load up the retailer TRADE PROMOTIONS Incentives for retailer sales force Competitive tool against other manufacturers Influence retailers
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TradePromotions_Intro - TRADEPROMOTIONS Mktg443 DEFINITIONS

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