Chapter_03 - Chapter 3 The Evolution of Promoting and...

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Chapter 3 The Evolution of Promoting and Advertising Brands PPT 3-1
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2 The Rise of Advertising Rise of capitalism Competition for resources, stimulating demand Industrial Revolution Mass production of goods needs demand stimulation Advertisers, Retailers, Consumers Branding emerges to control channel Rise of modern mass media Democratization of goods
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The Evolution of Advertising in the United States Pre-industrialization Era (pre-1800) Handbills and “newsbooks” appear Early ads resembled today’s classifieds The Era of Industrialization (1800-1875) “Dailies” grow in popularity Railroads spread the word Advertising was considered an embarrassment by some
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4 The Industrial Revolution was a key factor in creating a setting for the growth of advertising—Why? The Industrial Revolution was a key factor in creating a setting for the growth of advertising—Why? Ad in Context Example
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The Evolution of Advertising in the United States P.T. Barnum Era (1875-1918) The “consumer culture” dawns Advertising becomes an industry The 1920s (1918-1929) Advertising finds fame and glamour Ads play on social anxieties Segmentation begins by social class
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Chapter_03 - Chapter 3 The Evolution of Promoting and...

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